Allow me to introduce myself
I’m a product design lead and trained architect with 7+ years of in-house design experience (UX/UI, B2B, B2C, 0-1, e2e). I’ve worked on award-winning projects, always aiming to leave a positive impact on planet & society.
Milestones
2023
Lead product designer
-
Amplifi Captial
Leading hands-on design across 4 products (credit & savings) for underserved communities in the UK. Helped our partnering credit unions grow to the biggest in the country while we made it to Sunday’s Top 100 fastest growing companies.
2023
Lead product designer
-
Amplifi Captial
Leading hands-on design across 4 products (credit & savings) for underserved communities in the UK. Helped our partnering credit unions grow to the biggest in the country while we made it to Sunday’s Top 100 fastest growing companies.
2022
First product designer
-
Amplifi Captial
Launched a new fintech brand, Reevo Money, and established new design systems while the team grew from 40 to 300 employees.
2022
First product designer
-
Amplifi Captial
Launched a new fintech brand, Reevo Money, and established new design systems while the team grew from 40 to 300 employees.
2021
First product designer
-
Unitu
Rallied the team behind a common UX vision to create a brave and safe space for student feedback at UK universities
2021
First product designer
-
Unitu
Rallied the team behind a common UX vision to create a brave and safe space for student feedback at UK universities
2020
Multidisciplinary designer
-
Freelance
The pandemic made me think how I can scale my impact on society & our planet. Moved to the UK and transitioned into UX design.
2020
Multidisciplinary designer
-
Freelance
The pandemic made me think how I can scale my impact on society & our planet. Moved to the UK and transitioned into UX design.
2016
Architect
-
Various practices
Gained significant experience in modular, timber & net-zero construction and sustainability strategies.
2016
Architect
-
Various practices
Gained significant experience in modular, timber & net-zero construction and sustainability strategies.
Education
2021
UX Design Diploma
-
UX Design Institute
2021
UX Design Diploma
-
UX Design Institute
2018
MSc Arch.
-
TU Berlin
2018
MSc Arch.
-
TU Berlin
2014
BSc Arch.
-
Bauhaus
2014
BSc Arch.
-
Bauhaus
Skills & methods
Skills & methods
UX strategy
UX outcomes & OKRs, stakeholder alignment, agile UX, story maps, hypothesis-driven design
UX strategy
UX outcomes & OKRs, stakeholder alignment, agile UX, story maps, hypothesis-driven design
UX strategy
UX outcomes & OKRs, stakeholder alignment, agile UX, story maps, hypothesis-driven design
UX/UI design
Customer journey maps, user flows, rapid & AI-driven prototyping, wireframes, information architecture, design systems (mobile & web), copywriting
UX/UI design
Customer journey maps, user flows, rapid & AI-driven prototyping, wireframes, information architecture, design systems (mobile & web), copywriting
UX/UI design
Customer journey maps, user flows, rapid & AI-driven prototyping, wireframes, information architecture, design systems (mobile & web), copywriting
UX research
Usability testing (moderated & unmoderated), user interviews, surveys, field studies, affinity mapping, competitor analysis, AI deep research, click-funnels, A/B-testing
UX research
Usability testing (moderated & unmoderated), user interviews, surveys, field studies, affinity mapping, competitor analysis, AI deep research, click-funnels, A/B-testing
UX research
Usability testing (moderated & unmoderated), user interviews, surveys, field studies, affinity mapping, competitor analysis, AI deep research, click-funnels, A/B-testing
Organisational
Team rituals, coaching frameworks, agile, cross-disciplinary collab & workshop facilitation
Organisational
Team rituals, coaching frameworks, agile, cross-disciplinary collab & workshop facilitation
Organisational
Team rituals, coaching frameworks, agile, cross-disciplinary collab & workshop facilitation
Tools of choice
Figma (Design/Devmode/Make), Framer, Lovable, Hotjar, Lyssna, Mixpanel, Confluence/Jira, Visual Electric, Perplexity, ChatGPT, Photoshop & Double Espresso
Tools of choice
Figma (Design/Devmode/Make), Framer, Lovable, Hotjar, Lyssna, Mixpanel, Confluence/Jira, Visual Electric, Perplexity, ChatGPT, Photoshop & Double Espresso
Tools of choice
Figma (Design/Devmode/Make), Framer, Lovable, Hotjar, Lyssna, Mixpanel, Confluence/Jira, Visual Electric, Perplexity, ChatGPT, Photoshop & Double Espresso
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital