“People used to tell me this world is full of problems. Design taught me that these problems actually mean opportunities and it’s a privilege to be in the position to solve them.“
.
Profile
I’m a UX/UI Design Lead and trained Architect with over a decade of multidisciplinary design experience, currently focused on building purposeful digital products at Amplifi Capital.
My path is forged by the belief that thoughtfully crafted experiences can drive both profit and positive change, and I’m committed to shaping a future where good design is an engine for sustainable growth and innovation.
Drawing on my architectural background, I excel at uniting cross-functional teams behind clear experience visions (architects would call this Parti). My passion for sustainable, human-centered design has led me to tackle challenges like circular fashion (Build Back Better hackathon winner), food waste (London Climathon prize) and net-zero construction (Berlin's biggest timber construction), earning awards and proven product success.
Over the years as UX/UI Designer, I've been crafting impactful experiences for complex, data-heavy environments. Guided by Agile UX principles, I balance speed and quality, ensuring every iteration reflects real-world insights, business goals, and technological constraints.
The field of Product Design is rapidly evolving. I'm always in the outlook for peers and organisations that share a common drive. If you think, we're a match, why not have a chat?
.
.
Core Values
Vision
Great design begins with a vision of the change we want to see in the world. I help teams align behind clear outcomes enabling agile design and development practices.
Craft
I embrace design as a collaborative and iterative process, guiding teams from low to high fidelity until the impact becomes tangible.
Simplicity
In today’s complex world, simplicity is my north star. Striving for simplicity fosters a culture of innovation around me.
Growth
I see growth as a goal - both as an individual and as a team - personally and professionally. Growth allows us to tackle challenges that we never thought were possible to solve.Â
.
How I got here
.
Skills
UX Strategy
Story Mapping, UX Outcomes & Metrics, Agile & Lean UX, Prioritisation & Ideation Workshops
UX Research
Moderated & Unmoderated Usability Testing, Competitor Analysis, AI Deep Research, User Interviews, Field Studies, Affinity Mapping, In-app & Email Surveys, Customer Feedback Loops
UX/UI Design
Customer Journey Mapping, User Flows, Low to Hi-Fi Prototyping, Wireframes & Documentation, Design Systems, Web Accessibility, Mobile App & Web Design
Tools of Choice
Figma, Hotjar, Lyssna, Mixpanel, LottieFiles, Visual Electric, Lovable, Perplexity, Notebook LM, ChatGPT, Photoshop, Illustrator, InDesign, Lightroom & Double Espresso
.
Let's get in contact.
Message sent.
I will get back to you asap.
Thank you!
I will get back to you asap.
Thank you!