Bringing architectural thinking to product design.
Hi, I’m Andreas - product designer (UX/UI) and former architect solving complex problems for people & planet for over 7 years. Currently leading design at fintech scale-up Amplifi Capital.
Hi, I’m Andreas - product designer (UX/UI) and former architect solving complex problems for people & planet for over 7 years. Currently leading design at fintech scale-up Amplifi Capital.
Based in London, UK
Available from September
My approach
My approach
Form follows
function.
Modernism taught us that every element - visual or structural - must serve the experience, not distract from it. A form shaped by its function is the meaning of efficiency.
Form follows
function.
Modernism taught us that every element - visual or structural - must serve the experience, not distract from it. A form shaped by its function is the meaning of efficiency.
Function follows
vision.
Think of Nike’s weekend hero or Apple’s creative entrepreneur. Envisioning future outcomes help teams align and clarify priorities. A strong vision makes function meaningful.
Function follows
vision.
Think of Nike’s weekend hero or Apple’s creative entrepreneur. Envisioning future outcomes help teams align and clarify priorities. A strong vision makes function meaningful.
Vision follows
empathy.
Majority of start-ups fail because they don’t solve a real need. Empathy through continuous research reveals what truly matters. Without empathy, vision becomes assumption.
Vision follows
empathy.
Majority of start-ups fail because they don’t solve a real need. Empathy through continuous research reveals what truly matters. Without empathy, vision becomes assumption.
What I’ve been working on
What I’ve been working on
Allow me to introduce myself
I’m a product design lead and trained architect with 7+ years of in-house design experience (UX/UI, B2B, B2C, 0-1, e2e). I’ve worked on award-winning projects, always aiming to leave a positive impact on planet & society.
Allow me to introduce myself
I’m a product design lead and trained architect with 7+ years of in-house design experience (UX/UI, B2B, B2C, 0-1, e2e). I’ve worked on award-winning projects, always aiming to leave a positive impact on planet & society.
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital
“
Andreas is an exceptional product designer who consistently delivered outstanding work at Unitu. He had the natural ability to ask the right questions, challenge assumptions, and push the teams thinking beyond the status quo. His ability to see what others often overlook led to solutions that were both innovative and highly effective.
”
Anish Bagga
CEO & Founder
@Unitu
“
Andreas really understood the commercial aspects of launching a credit card and conducted deep research and did a lot of practical thinking about what created the very best customer experience. Andreas always went over and beyond and I'd jump at the opportunity to work with him again.
”
Bhavin Pandya
Senior Product Manager
@Amplifi Capital
“
Andreas plays a key role in exploring requirements to meet business needs, offering valuable insights and creative solutions. His responsiveness and ability to bridge design with technical implementation contribute significantly to the team's efficiency and overall product quality, making him a reliable and effective design lead.
”
Mike Li
Senior React Engineer
@Amplifi Capital
“
His openness to feedback and collaborative approach made working with him a great experience. Thanks to his guidance, I've become more confident in my design thinking and decision-making. Any team would be lucky to have him in a senior or lead product design role.
”
Sehej Sethi
Junior Product Designer
@Amplifi Capital
“
Andreas is highly aligned with the team’s objectives and is a key contributor to improving our customer journey. His attention to detail ensures we catch issues that would otherwise be overlooked, and his deep research into competitors and financial UX makes him one of the strongest designers in this space.
”
Gilles Cherril
Senior Product Manager
@Amplifi Capital