Unitu | B2B | Edutech | 2021-22
Creating a brave and save space for student feedback at UK universities.
Unitu | B2B | Edutech | 2021-22
Creating a brave and save space for student feedback at UK universities.
Summary
Joined as Unitu’s first designer to lead the team in building an experience vision increasing user satisfaction rates. Implemented continuous research practices and a design system to enhance Unitu’s lean startup model.
Company
Unitu is an award-winning Multisided Platform that helps universities and student unions collect and analyse student feedback in real time. Unitu collaborates with 21 UK Universities and has enrolled more than 120K students.
Team
CEO/founder, CTO, CCO, junior designer, front & back-end engineering
Impact
25%
faster development
4.6/5
Satisfaction score
6
key functionalities redesigned
UX
refreshed UX vision
Summary
Joined as Unitu’s first designer to lead the team in building an experience vision increasing user satisfaction rates. Implemented continuous research practices and a design system to enhance Unitu’s lean startup model.
Company
Unitu is an award-winning Multisided Platform that helps universities and student unions collect and analyse student feedback in real time. Unitu collaborates with 21 UK Universities and has enrolled more than 120K students.
Team
CEO/founder, CTO, CCO, junior designer, front & back-end engineering
Impact
25%
faster development
4.6/5
Satisfaction score
6
key functionalities redesigned
UX
refreshed UX vision
My contribution
My contribution
Establishing a UX practice
As Unitu’s first designer, I established a team-wide UX process aligned with the company’s lean startup model.
I introduced collaborative discovery including experience mapping, proto-personas, and prioritisation workshops. As the team scaled, I began mentoring junior designers and helped formalise the UX function within the company.
Establishing a UX practice
As Unitu’s first designer, I established a team-wide UX process aligned with the company’s lean startup model.
I introduced collaborative discovery including experience mapping, proto-personas, and prioritisation workshops. As the team scaled, I began mentoring junior designers and helped formalise the UX function within the company.
Lean discovery
To uncover friction in staff workflows, I facilitated two internal workshops and a validation survey. These sessions helped us map needs, prioritise use cases, and collaboratively generate concepts.
Our structured discovery process ensured product changes addressed the root causes of staff frustration: toxic behaviour in threads, unrealistic expectations, and excess workload.
Lean discovery
To uncover friction in staff workflows, I facilitated two internal workshops and a validation survey. These sessions helped us map needs, prioritise use cases, and collaboratively generate concepts.
Our structured discovery process ensured product changes addressed the root causes of staff frustration: toxic behaviour in threads, unrealistic expectations, and excess workload.
Concept validation
Working with a junior designer, I translated workshop outputs into prototypes. I led usability testing sessions with academic staff for six high-impact concepts, refining them based on real feedback.
A 4.6/5 satisfaction score from implementation managers across universities validated our concepts before moving to development.
Concept validation
Working with a junior designer, I translated workshop outputs into prototypes. I led usability testing sessions with academic staff for six high-impact concepts, refining them based on real feedback.
A 4.6/5 satisfaction score from implementation managers across universities validated our concepts before moving to development.
Refined design system
I worked closely with the tech team to establish a lean design system with reusable components and templates. This helped us accelerate the development process by 25%.
We carefully reviewed key workflows and interactions raising the overall visual quality and usability of the platform.
Refined design system
I worked closely with the tech team to establish a lean design system with reusable components and templates. This helped us accelerate the development process by 25%.
We carefully reviewed key workflows and interactions raising the overall visual quality and usability of the platform.
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Interested in the full case study?
Let’s talk.
