Amplifi Capital | B2C | Fintech | 2022-present
Redefining access to fast, fair and affordable credit for underserved communities in the UK.
Amplifi Capital | B2C | Fintech | 2022-present
Redefining access to fast, fair and affordable credit for underserved communities in the UK.
Amplifi Capital | B2C | Fintech | 2022-present
Redefining access to fast, fair and affordable credit for underserved communities in the UK.
Summary
As Lead Designer at Amplifi, I own the e2e user experience across 4 digital products (credit & savings) for two brands: Reevo Money and My Community Finance.
Company
Amplifi provides affordable credit to near-prime UK customers - people excluded from mainstream banks due to their credit history. Through a unique partnership with not-for-profit credit unions, it delivers low-cost loans and competitive savings accounts powered by advanced financial technologies.
Team
Design team of 2 across 4 squads including: product, marketing, engineering, legal, compliance, data, customer support, underwriting, fraud
Impact
0-1
New brand launch - Reevo Money
0-1
New product - Credit cards
0-1
New product - Easy Access Savings
98%
YoY growth in revenue
+150k
growth in active customers
4.8/5
Trustpilot Rating
Summary
As Lead Designer at Amplifi, I own the e2e user experience across 4 digital products (credit & savings) for two brands: Reevo Money and My Community Finance.
Company
Amplifi provides affordable credit to near-prime UK customers - people excluded from mainstream banks due to their credit history. Through a unique partnership with not-for-profit credit unions, it delivers low-cost loans and competitive savings accounts powered by advanced financial technologies.
Team
Design team of 2 across 4 squads including: product, marketing, engineering, legal, compliance, data, customer support, underwriting, fraud
Impact
0-1
New brand launch - Reevo Money
0-1
New product - Credit cards
0-1
New product - Easy Access Savings
98%
YoY growth in revenue
+150k
growth in active customers
4.8/5
Trustpilot Rating
Summary
As Lead Designer at Amplifi, I own the e2e user experience across 4 digital products (credit & savings) for two brands: Reevo Money and My Community Finance.
Company
Amplifi provides affordable credit to near-prime UK customers - people excluded from mainstream banks due to their credit history. Through a unique partnership with not-for-profit credit unions, it delivers low-cost loans and competitive savings accounts powered by advanced financial technologies.
Team
Design team of 2 across 4 squads including: product, marketing, engineering, legal, compliance, data, customer support, underwriting, fraud
Impact
0-1
New brand launch - Reevo Money
0-1
New product - Credit cards
0-1
New product - Easy Access Savings
98%
YoY growth in revenue
+150k
growth in active customers
4.8/5
Trustpilot Rating
My contribution
My contribution
My contribution
Design strategy
I led the transition from reactive design to a journey-based approach across four financial products, loans, credit cards, fixed term and easy access savings.
As Amplifi grew from 40 to over 300 employees, I evolved our design process to while staying agile and cross-functional. Working closely with product, engineering and ops, I embedded iterative insight-driven design practices across 4 squads.
Design strategy
I led the transition from reactive design to a journey-based approach across four financial products, loans, credit cards, fixed term and easy access savings.
As Amplifi grew from 40 to over 300 employees, I evolved our design process to while staying agile and cross-functional. Working closely with product, engineering and ops, I embedded iterative insight-driven design practices across 4 squads.
Design strategy
I led the transition from reactive design to a journey-based approach across four financial products, loans, credit cards, fixed term and easy access savings.
As Amplifi grew from 40 to over 300 employees, I evolved our design process to while staying agile and cross-functional. Working closely with product, engineering and ops, I embedded iterative insight-driven design practices across 4 squads.
Brand launch & design system
Collaborating with a creative agency, I translated the Reevo Money brand into a scalable, multi-brand design system. After launch, I lead the application of the system to our existing brand, My Community Finance.
The system was successfully adopted by teams working in Salesforce, Angular, and React, serving as a shared foundation for marketing sites, web apps, and the mobile experience.
Brand launch & design system
Collaborating with a creative agency, I translated the Reevo Money brand into a scalable, multi-brand design system. After launch, I lead the application of the system to our existing brand, My Community Finance.
The system was successfully adopted by teams working in Salesforce, Angular, and React, serving as a shared foundation for marketing sites, web apps, and the mobile experience.
Brand launch & design system
Collaborating with a creative agency, I translated the Reevo Money brand into a scalable, multi-brand design system. After launch, I lead the application of the system to our existing brand, My Community Finance.
The system was successfully adopted by teams working in Salesforce, Angular, and React, serving as a shared foundation for marketing sites, web apps, and the mobile experience.
Mobile app launch
Originally scoped for credit cards, the Reevo mobile app was designed in partnership with an external agency. I led efforts to align the app with the brand, validate accessibility and comprehension through usability testing.
When the credit card product was paused, I took the lead in pivoting the app to serve our loan customers - restructuring its architecture to support multiple products in future updates.
Mobile app launch
Originally scoped for credit cards, the Reevo mobile app was designed in partnership with an external agency. I led efforts to align the app with the brand, validate accessibility and comprehension through usability testing.
When the credit card product was paused, I took the lead in pivoting the app to serve our loan customers - restructuring its architecture to support multiple products in future updates.
Mobile app launch
Originally scoped for credit cards, the Reevo mobile app was designed in partnership with an external agency. I led efforts to align the app with the brand, validate accessibility and comprehension through usability testing.
When the credit card product was paused, I took the lead in pivoting the app to serve our loan customers - restructuring its architecture to support multiple products in future updates.
Payment UX
By balancing regulatory requirements with empathy, I’ve helped customers get back on track with their payments.
I’ve designed and iterated on payment flows based on modern technologies like Open Banking, card payments and 3DS. Arrears and recovery journeys required complex account state logic, multi-channel customer interaction and repayment paths.
Payment UX
By balancing regulatory requirements with empathy, I’ve helped customers get back on track with their payments.
I’ve designed and iterated on payment flows based on modern technologies like Open Banking, card payments and 3DS. Arrears and recovery journeys required complex account state logic, multi-channel customer interaction and repayment paths.
Payment UX
By balancing regulatory requirements with empathy, I’ve helped customers get back on track with their payments.
I’ve designed and iterated on payment flows based on modern technologies like Open Banking, card payments and 3DS. Arrears and recovery journeys required complex account state logic, multi-channel customer interaction and repayment paths.
UX research
To meet FCA requirements for evidencing good customer outcomes, I established lightweight, scalable research practices embedded in our product workflow.
I worked closely with senior stakeholders to define risk-based testing matrices determining what to test and when. This helped us validate customer understanding, improve accessibility, and refine product market fit.
UX research
To meet FCA requirements for evidencing good customer outcomes, I established lightweight, scalable research practices embedded in our product workflow.
I worked closely with senior stakeholders to define risk-based testing matrices determining what to test and when. This helped us validate customer understanding, improve accessibility, and refine product market fit.
UX research
To meet FCA requirements for evidencing good customer outcomes, I established lightweight, scalable research practices embedded in our product workflow.
I worked closely with senior stakeholders to define risk-based testing matrices determining what to test and when. This helped us validate customer understanding, improve accessibility, and refine product market fit.
Interested in the full case study?
Let’s talk.
Interested in the full case study?
Let’s talk.
Interested in the full case study?
Let’s talk.
